Aurora Group expands role as Master Importer of Duracell
Copenhagen, June 28th 2016, Vidis GmbH, Germany part of Jiawei group the world-wide license holder of DURACELL® LIGHTING has decided to appoint Aurora Group as the MASTER IMPORTER of its DURACELL® licensed activities in the Nordic Countries.
Aurora Group will now be handling the DURACELL® business in the Nordics for all DURACELL® FLASHLIGHTS, DURACELL® LED PRODUCTS AND DURACELL® SOLAR GARDEN LIGHTING. By entering into the strategic partnership with VIDIS GmbH Aurora Group will increase its sales and operational activities for the DURACELL® brand in its entirety throughout the Nordic region.
“To enhance and develop our world-wide business of DURACELL® licensed activities we are excited to enter into a long-term strategic partnership with Aurora Group. With their strong local presence and widespread Nordic sales force we will be able to grow our total coverage and utilize the economy of scale of Aurora’s existing activities. We look forward to serve the customers with a one-stop approach – supplying all DURACELL® products from the same Nordic source,” says CEO, Roar Seeger, Jiawei Technology EMEA.
“We are excited to enter into this partnership with Aurora Group and we are convinced that all our existing customers will benefit by Aurora’s advanced logistical capabilities and the large sales force and great service level of Aurora. The partnership will provide tremendous synergies to both organizations market approach and will secure the wide-ranging visibility of DURACELL® throughout the region,” says Head of Sales Nordic and Central Eastern Europe, Henrik Hagedal Andersen, Vidis GmbH.
“We are pleased to enter into a long-term partnership with Jiawei, a leading manufacturer of LED and Solar lighting products. Jiawei’s modern and high-tech production plants and their exceptional technical know-how benefit the production of up-to-date quality products with the world famous consumer super brand of DURACELL®. We are excited to approach our customers and market with a multi category vision, representing the DURACELL® portfolio in its entirety,” says COO, Bent B. Madsen, Aurora Group.
All involved customers will be informed directly and will transition from VIDIS GmbH to Aurora Group during 2016.
For further information please contact your local sales representative or contact us as below.
Shenzhen Jiawei Photovoltaic Lighting Co., Ltd., founded as Shenzhen Jiawei Photoelectric Limited Company in 1993 by a group of well-known experts and scholars in the field of solar and semiconductor and renamed in 2010, is known as a national high and new technology enterprise with 140 million registered capital. The company engages in the research and development, manufacturing and sales of LED commercial lighting, LED home lighting, LED outdoor lighting and special lighting, LED lighting source, LED module, LED landscape lighting, solar LED application system, etc., and devotes itself to the exploration of cutting-edge technology of solar LED applications. In 2012 May, the company was publicly listed in Shenzhen Stock Exchange, making it the first stock of photovoltaic and LED lighting field in China capital market.
ABOUT AURORA GROUP
Accessories for consumer electronics is our business, and we create value for Nordic customers through innovative concepts, products, services and competitive prices. We strive to be the most effective and strong business partner in the Nordic market, known for our concepts and services, trusted for our people, and admired for our speed of innovation.
Aurora Group was formed in 1999 through the merger of Rudolph Schmidt A/S, Denmark (1915), OSK Elektrotilbehør AS, Norway (1937), Ortoconnex AB, Sweden (1981), and Teletarvike Järvinen Oy, Finland (1982). In 2006 Norwegian tCom AS (1995) joined the Group and in 2010 our activities were complemented by Swedish white goods brands, Hanestrom (1999) and Gameo (1930). In 2013 Aurora Group was purchased by the listed Swedish distribution group DistIT AB, which has a targeted strategy for growth through the acquisitions of well-managed niche distributors in the world of IT and consumer electronics.
Today Aurora Group is a leading distributor of accessories for the consumer electronics market in Northern Europe with more than 100 years of experience and with operations in 10 countries. Distribution is centralized in Jönköping and partly Lilla Edet, Sweden. All back-office and support functions are placed in Copenhagen, Denmark.
VIDIS GmbH was founded in Hamburg in 1983 and is today worldwide the exclusive licensee of the Duracell® brand in the categories Lighting, Gaming and Mobile Accessories.
2014: VIDIS becomes a part of the Jiawei Group. With Jiawei’s acquisition of VIDIS, VIDIS get direct access to the JIAWEI wide product range within among others Solar Garden Light, and the Jiawei sales organization in Americas, Asia and Pacific. Jiawei on its side improved their position in EMEA with the VIDIS sales organization and the more than 25.000 POS worldwide.
2013: VIDIS is the global licensee of the DURACELL® brand in the categories Lighting, Solar and Flashlight.
2012: VIDIS becomes global licensee for DURACELL® LED and halogen lighting products. DURACELL® instantly becomes an important name in launch markets
2011: VIDIS becomes global licensee for DURACELL® Flashlights and takes over the worldwide flashlight business from Proctor and Gamble.
2010: VIDIS becomes global licensee for gaming accessories under the DURACELL® brand
2009: VIDIS is now one of Europe's leading suppliers for video game accessories
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